Business Partner FAQ

What is a Business Partner
A Business Partner is a business or organization that sees the value in the ministry of Joy FM and chooses to offer their financial support to Joy FM on a short or long-term basis and in exchange is offered on-air announcements for their business or organization.

What do I receive as a result of my support of Joy FM?<br />
Joy FM Business Partners receive on-air announcements as a result of their support. The number of announcements depends upon the terms of their sponsorship agreement.

What sets apart partnership with Joy FM from promoting on a commercial radio station?<br />
We can sum that up in two words…………LOYAL LISTENERS! It’s true! Our listeners care about Joy FM, personally, as evidenced by regular calls and letters to the station sharing their experience and personal impact from our ministry. The result of this personal impact is a loyal listener…not just loyal to the music and its impact but one who cares about, and is often personally vested in, the on-going future of this ministry. As a result, our listeners keep their dials locked through the announcements so see what businesses are choosing to support the station that supports their life and values. Many business or organizations have had listeners just stop in, even if not needing their particular services, just to say “thanks” for supporting Joy FM.

It should be noted that the wording of these announcements can be a bit different from a commercial station, depending on if your business or organization is for-profit or non-profit. The FCC regulates what non-commercial radio stations can say about commercial businesses in their announcements. Over the years, we have become experts on how to write non-profit radio announcements that meet your marketing and ministry goals as well as the regulations. So we focus on 3 things in our announcements; 1) who you are, 2) what services you provide and 3) how the listener can reach you for more information. These 3 things are really what can be absorbed in a 30-second spot and keeps your spot clear and concise! Non-profit announcements sound very much like what you might hear on a commercial radio station. If your organization is a Tax-exempt, 501 (c) (3), non-profit organizations (churches, most ministries, etc.), then these regulations do not apply.

Do my Joy FM Business Partner announcements work?
YES. Radio listeners today (especially Joy FM listeners!) are smart, well-informed people who, in most cases, don’t have the time or inclination to sit through the same old sales pitches heard on other radio stations. They listen to Joy FM specifically because we’re different. Joy FM offers Business Partners the opportunity to speak directly to one of the most loyal and dedicated groups of radio listeners on the planet…those who faithfully tune into Joy FM. As a listener-supported radio ministry, Joy FM listeners often seek out opportunities to support the organizations and businesses that support Joy FM as another means of supporting the station they love. A sponsorship offering frequency and repetition is also of great benefit here as you’re building a relationship with our listeners each time your announcement is aired.

*Joy FM reserves the right to refuse business support agreements to organizations that do not meet the same standards to which we hold ourselves accountable.

About Us
WHO WE ARE: Joy FM is a listener-supported, contemporary Christian music station. Joy FM is a non-profit, non-denominational organization known as Positive Alternative Radio, Inc. Our home office located in Blacksburg, Virginia.

PURPOSE: To honor God in all we do. By His grace, we use media technology to communicate the Gospel of Jesus Christ through Christian music and relevant programming to encourage a lifestyle of worship, fellowship, good works and spiritual growth.

WE BELIEVE: We believe there is one God who became virgin-born humanity to provide the exclusive means of restored fellowship between God and us. One day, Jesus will return to take his believers home to dwell with him for eternity.

REAL MINISTRY! More than just entertainment or background music, Joy FM is a common bond for the body of Christ… a place of prayer and a place for praise.

Joy FM broadcasts on the FM dial and on the internet 24 hours a day, 7 days a week.

The Joy FM Target Listener is female, age 25 – 45, double-income, 2.4 children with more discretionary dollars than the average American consumer.

WHO ARE OUR LISTENERS? People who look like and spend money just like your customers. They are active, concerned parents, couples and individuals. They are interested in the health and welfare of their family and community. They have more discretionary dollars than the average American consumer.

Underwriting on Joy FM is good for families!
JoyFM provides resources for the whole family through community events, on-air resources, and through supporting local ministries. We are truly ‘safe for little ears’.

COMMUNITY – Joy FM fulfills its mission by playing upbeat Christian music 24/7 for the entire family with well known top artists like Third Day, Steven Curtis Chapman, and Mercy Me. PSA’s are also listed at

CHURCH – Joy FM is committed to supporting families by supporting area ministries and leaders, helping to build up the faith of believers regardless of denomination. Joy FM offers FREE listing on our web site of ministry events.

BUSINESS – A business partnership is a co-operative effort with benefit to both parties as we work toward the common goal of providing ministry and resources to area families in the community. Joy FM takes pride in introducing our listeners to our Business Partners as quality businesses we know and trust.

One of the most effective ways for your business to support the ministry of Joy FM is to become a Business Partner! As an official Joy FM Business Partner, you are directly involved in helping us to cover the daily expenses of programming and station operations.

How much does it cost to become a Business Partner of Joy FM?
Joy FM Business Partner packages are available to fit almost any budget. Supporting Joy FM is a cost-effective way to market your product and/or service to a loyal group of radio listeners while supporting a ministry that is a positive influence in the community.

Joy FM underwriting Payments are accepted via check or cash.